What is Personalization?
Personalization is the kind of digital marketing tactic that brands employ when they tailor a digital experience for an individual customer, based on what they are doing within their digital environment.
This can range from simple information about location or time of day to personalized content, such as looking at a homepage with this particular person’s previous purchases, or tailored emails and offers.
Personalization is becoming more and more important in online marketing. At the end of the day, it’s all about making Experiences that are engaging and useful for your target audience.
What Consumers Want from Personalized Content
The world of personalized content today is a vast and growing playground of opportunities. A diverse array of e-commerce sites are adapting personalization to improve their sales.
It’s quite simple to successfully implement personalization as a new feature for your site: create content that’s unique, interesting, and relevant to your target audience, then test it to see how users respond. The results can help you determine what they like, and the types of information they value.